July was National Saving’s Month and to encourage South Africans to think differently about how they spend their hard-earned cash, Capitec Bank hosted the first Swapping Mall at Atlas Studios, Jo’burg on 30 and 31 July. It worked by inviting locals to bring along up to five good quality, gently-used items they no longer used or wanted to swap for other peoples’ they wanted more. No money was exchanged. Adding to the buzz of shopping without spending a cent, The Swapping Mall even ... Read More

The Atmosphere team hit the streets of Joburg along with 50,000 other Gautengers in the 2011 Discovery 702 Walk the Talk from Marks Park Sports Club last weekend. Atmosphere client Europcar joined in the gees with a stand manned by cheerleaders with green pompoms and Floors Direct also joined in the fun with a stand. Read More

Atmosphere were recently involved in the media launch of DStv BoxOffice, the first satellite based video on demand service in South Africa. Media and DStv VIPs were treated to a true Hollywood style event staged at Tintswalo at Waterfall Estate, where guests heard from various DStv spokespeople, tested the product and mingled with movie characters, while the media were given the opportunity to have one-on-one interviews with the DStv representatives to get their individual comments on the launch. The event was followed ... Read More

Daddy’s Deals, with love from kulula.com, launched to consumers and media in a way that perfectly suited the brand’s honest, innovative and daring-to-be-different identity: they sold hugely discounted deals from a Daddy’s Deals Branded Airstream Caravan parked at The Old Biscuit Mill. Daddy’s Deals is a fresh take on the online deal buying model that offers consumers exclusive deals and unique experiences at a fraction of the price. The deal vouchers sold on the day included R400 Arabella Spa vouchers being sold for R50 ... Read More

For the second year running, Sanlam Investment Management (SIM) Global’s Kokkie Kooyman was named the top global financial fund manager in the prestigious Investment Week Fund Manager of the Year Awards. Kooyman’s Global Financial Fund has outperformed its peers over one and three years as well as over longer periods. Investment Week is the leading weekly investment journal in the UK. Its annual awards, held in London last night, aim to highlight funds which have consistently outperformed over a three year period ... Read More

A select group of Johannesburg media were recently invited to a sneak peak of Virgin Active’s newest club scheduled to open at the Maponya Mall in Soweto on 30 July 2011. The health club, which is over 3500 square meters in size, has been tailored to the community’s specific needs and will be the first in the country to boast a full hair salon. Virgin Active Soweto is set to become a new lifestyle destination for residents in the area and will ... Read More

On Saturday the 25 June, J&B®, the world’s ultimate party whisky, staged one of its legendary global parties at the Castle of Good Hope, Cape Town, complete with video mapping, facial recognition stations, LED-clad dancers, a floating stage and a video dance floor as part of the “party of the future” theme. Electronic music icon and world-class international DJ Carl Craig provided the soundtrack to an exceptional party, with local artists Ivan Turanjanin of Soft Touch Operation, Monique Pascall and Culoe De Song ... Read More

As part of the KWV Friends for Dinner campaign, Atmosphere invited a few of Johannesburg's top media and bloggers for an evening of good food, delicious wine and stimulating conversation. The third in a series of dinners hosted by KWV, guests enjoyed canapés and wine 100 feet in the air at Silverstar Casino’s dinner in the sky, followed by an exclusive cocktail workshop at the stylish FTV Lounge where they learnt how to make four signature KWV cocktails. Read More

young South Africans need local role models and mentors to help them start businesses The Branson Centre of Entrepreneurship this month published its first national ‘Young Upstarts Report’, a research study into SA youth and their attitudes towards entrepreneurship. It revealed that 65 per cent of youth are keen to start their own businesses and of those, 19 per cent have a business idea but have as yet done nothing with it. This could be due to the fact that they lack ... Read More

After our rather satisfying wins at the PRISM awards we have also learned that we have been awarded PR Agency of the Year at the Adreview Awards. The King James Group (which we belong to) was also awarded overall agency of the year at the same event so there was lots to celebrate. I think that finally closes the books on 2010 which was a spectacular year for the agency. The only downside is now we have to do as well in ... Read More